Team

Experience & Activities

Prof. Mahrinasari MS is an academic, researcher, consultant, and trainer with extensive expertise in research methodology, marketing management, strategic marketing, consumer behavior, entrepreneurship, and business development. Her competencies encompass quantitative and qualitative research design, the development of conceptual frameworks, data collection and analysis, academic writing, and the preparation of high-quality scientific publications. She is also experienced in guiding students, researchers, professionals, and organizational leaders in transforming complex research and marketing concepts into systematic, relevant, and applicable strategies. Her principal strength lies in her ability to integrate rigorous academic knowledge with practical business perspectives, enabling participants to understand not only the theoretical foundations of research and marketing but also their application in addressing contemporary organizational and market challenges.

Her contributions are reflected in her involvement in education, research supervision, methodological training, marketing consultancy, scientific publication development, and human resource capacity building. Through an engaging, structured, and solution-oriented approach, Prof. Mahrinasari MS encourages participants to develop critical thinking, analytical capabilities, research integrity, creativity, and strategic decision-making skills. Her involvement in Minova Scholar Academy and various academic and professional activities contributes to the development of a collaborative and sustainable learning environment that connects research, marketing, innovation, and business practice. Through these contributions, she supports students, researchers, entrepreneurs, and organizations in producing credible research, formulating effective marketing strategies, strengthening institutional capabilities, and creating meaningful benefits for the academic community, business sector, and wider society.